*FREE* Managing International Business download pdf
Par parkins laura le samedi, octobre 7 2017, 15:20 - Lien permanent
Managing International Business is aimed at managers who require a guide to developing their business operations on an international scale. It draws on the experience of world class companies at the forefront of thinking in terms of international business and contains examples from real companies. Worksheets, summaries and exercises ensure that the theory is related to real life. Key features include: * the elements of market analysis required to launch a business overseas * guidance on how to influence the international strategy of your business * advice on how to construct a dynamic market entry strategy * easy ways to search for a competitive advantage.
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Author: Neil Coade
Number of Pages: 104 pages
Published Date: 05 Dec 1996
Publisher: Cengage Learning EMEA
Publication Country: London, United Kingdom
Language: English
ISBN: 9780415139199
Download Link: Click Here
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